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Back Hair Beware: MANGROOMER Shaves the Day for Men With Unwanted Body Hair with Professional Do-It-Yourself Electric Back Hair Shaver launch

Culver City, CA (PRWEB) May 21, 2010

As temperatures rise, so do men’s anxieties about unwanted body hair. The MANGROOMER Professional Do-It-Yourself Electric Back Hair Shaver (available at http://www.mangroomer.com) offers increased convenience and confidence to men who seek grooming solutions they can take care of in the privacy of their homes. When it comes to husbands’ and boyfriends’ grooming habits, a smooth back is at the top of many women’s wish-lists, making the MANGROOMER, literally, the gift that gives back.

Owner and innovator Brett Marut introduced the first do-it-yourself electric back hair shaver to the market in 2006, an invention born from his own experience as a man torn between the embarrassment of unwanted back hair and the unwelcoming hair removal options available to men. “I knew that I wasn’t alone: unwanted hair growth is a natural part of being a man, and dealing with it shouldn’t be a nerve-wracking or budget-busting experience,” he explains.

The launch of the Professional edition follows three years of listening to customer feedback and finessing product features to make the MANGROOMER easier to control and more convenient than ever:

•Extendable, adjustable handle: Now 100% rubberized for improved grip and easier handling, the MANGROOMER locks into place at various lengths, measuring 2 feet when fully extended, for maximum coverage and those hard-to-reach spots.

•Rechargeable: Extended battery life and convenience.

•135 degree opening: MANGROOMER’s patent pending design is optimized for the do-it-yourself experience, ensuring a clean shave without nicks or scrapes.

•Sleek, compact design: The MANGROOMER folds neatly in half for storage and is small and light enough to make it a ideal travel companion for beach-bound vacationers.

Made for Men, Loved by Women

“Women are some of our best customers,” says Marut, an unsurprising fact when paired with a Harris Interactive study of 1,000 women, 77% of which named the back as the number one area they’d like to see smooth on their mate. According to Dr. Elliot Jacobs, author of men’s grooming bible Mantalk, “almost all women dislike hair on the back, but are too embarrassed to tell their mate.”

In the face of female demand for smooth, growing numbers of men are asking how, not if, they should eliminate back hair. Compared to recurring salon costs and laser hair removal, the $ 49.99 MANGROOMER is a money-saver that doesn’t require setting an appointment. For some, the do-it-yourself design is an ego-saving alternative to asking for help from a wife or girlfriend.

“Waxing, shaving it — it’s like an option that some guys like and some guys don’t,” Marut says. “But who goes around saying, ‘I really like my back hair’?”

Please Contact Sonya Cifuentes-Hiss to request product samples, interviews, or media assets:

sonya(at)thefamousgroup(dot)com

(818) 396-7387

About MANGROOMER

MANGROOMER, founded in 2006 and headquartered in Santa Monica, is committed to providing industry-leading grooming solutions for the modern man, including a Private Body Shaver, Do-It-Yourself Back Hair Shavers, and The Essential Nose and Ear Hair Trimmer, available online and in several major retail chains across the United States. Learn more at http://www.MANGROOMER.com.

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